The 4 Best Ways to Promote Your NFT

By Roksolana Leus
Posted January 10, 2023

What is the best way to promote your NFTs?

So you’ve made an NFT, and now you’d like to promote it. With so many new NFTs being released, it can be challenging to stand out from the crowd. Here are a few ways to help generate some buzz around your collection.

1. Use social media to promote your NFT

Social media can be an excellent tool to generate attention and excitement for your NFT. Platforms like Twitter and Instagram are perfect for building a community around your collection. They allow you to stay connected with your community and provide an easy way to showcase your work to the public.

However, a single post about your NFT probably won’t cause much of a buzz. Instead, try building a collection of posts around the sale and the unique features of your NFT collection. Implementing a posting strategy can be quite beneficial as well. Try implementing a scheduled strategy like the one below.

Weeks before release - Teaser post mentioning the NFT.

Weeks before release - Announce the time and date of the NFT launch to build up momentum.

Days 1-6 before release - Post about the features and unique aspects of the NFT (charity/social cause, the inspiration behind it, etc).

Day of release - Release an official launch post and the link to your NFT.

Using a strategy like this can generate buzz and keep your community involved. It also gives buyers time to allocate funds as needed.

2. Fostering community interaction

Communities and following play a big part in how popular your NFT collection can be. Some of the biggest collections, such as CryptoPunks, have massive followings and have a dedicated community around them.

When starting out, it’s essential to begin building this community even before you launch. One of the best ways to do this is by encouraging engagement and interaction. This can be anything from contests to simple posts that challenge your followers to engage.

The idea is to build something that someone wants to be a part of and feels connected to. This goes hand in hand with social media, but other tools like Telegram and Discord can also be great platforms to help cultivate a dedicated community.

3. Propose royalties

Another way to incentivize buyers is to attach a royalty to your NFT. A royalty allows the holder of the NFT to benefit from future sales. This can turn an NFT into a passive income generator which can make it more appealing to buyers and investors. However, be careful, as this may then qualify your NFT as a security depending on the jurisdiction you are in.

NFTrade incorporates an easy-to-use royalty system that simplifies the process overall. You can find out more in this article.

4. Include additional features

The NFT market is flooded with generic images and gifs, so adding another one to the mix won’t help it stand out much. That’s where adding additional features and utility to your NFT can really help out. 

NFTs are quite versatile and can be programmed to do a lot of different things. Take the Sentinel Squadron NFT collection, for example. The Sentinel Squadron NFTs are a high utility collection that delivers passive income, and the NFT holders earn both ESHARE & MDB daily.

Try thinking of different ways to make your NFT collection unique. Come up with potential features and functionality that sets it apart from the competition.

Gamification is always a nice bet

5. Include a charitable component

A lot of people have social causes that they support and believe in. This can range from environmental causes to animal rights. When promoting your NFT, it can be beneficial to think of a cause that you support yourself. Then, offer to donate a certain percentage of the sale or proceeds to a specific charitable organization.

This allows buyers to contribute to a charity through the purchase of your NFT. This can help generate more enthusiasm for the sale while adding a unique perspective to your product. 

Related articles

About NFTrade Academy

NFTrade Academy is a free knowledge base covering everything you need to know about NFTs, from basic to more advanced topics. Utilize our expertise to get up to speed and feel confident about diving headfirst into the world of NFTs.